Design is all about branding, and business strategy is completely intertwined with brand strategy. A lot of people think BRAND = LOGO, but that's not the case. Your brand is what people think about you, how they perceive you, their gut feeling about you or your business.
You can influence how someone feels about your brand by having a defined focus, and sending out a consistent message about the value you can provide in a way that fits your company's mission and ideals.
That is a message we can help you craft.
Let's say you are a start-up looking to launch a new product or service. Maybe you've been in business for years, but need to revamp, find your focus, or figure out what makes you different from your competition.
We tend to find ourselves working with a variety of different types of companies that need help figuring out how to tell their story, not just through words, but visually as well.
Projects typically start with a quick branding sprint to solidify your brand strategy. With that strategy as our guide, we start to design. Whether it's a website, a catalog, or your social media presence, we work on the pieces that are relevant to your business and industry.
We take our work seriously, but REALLY we do this because it's fun.
When we first meet, we're there to learn about your company and the challenges you have. We'll ask a lot of questions, we'll have a casual conversation, and we'll likely begin to develop some strategies to solve the challenges your company may be having. At the end of our first meeting we'll slide you a note that says "Do you like us?" and if you circle "yes" we'll get to work!
Seriously though, let's grab a coffee and talk.
The thing about Brand Strategy is that you are creating one even when you are not trying to. If you have no defined strategy in place, then you are likely putting an unfocused message out into the world, and that lack of focus becomes your brand. In this post see a real life example of how one person defined their brand strategy and work through your own at the same time.Read More
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